Disclaimer: machine translated by DeepL which may contain errors.
The Basics of Communicative Design.
Natsu Katayama, Associate Professor, Department of Biological Sciences
| Yuma Takahashi and Natsu Katayama(ed.) The Basics of Communicative Design.--Expanded and Revised 3rd Edition: Layout Rules for Creating Good Materials-- |
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Gijutsu Hyoronsha (2021) |
Have you ever had that experience where the presentation slides you worked so hard to create just don't look right?
When it comes to presentation materials, what matters isn't making them look cool or stylish, but conveying information accurately and compellingly. This book introduces the mindset and concrete rules for achieving that. By learning “rules” rather than relying on ‘sense’ through this book, anyone can create designs that truly communicate.
We placed great emphasis on carefully explaining the logic behind “why it becomes easier to see” and “how to ensure your message gets across.” Building on this foundation, it visually explains layout fundamentals—such as text placement, font selection, organizing charts and graphs, color schemes, and using white space—through abundant before-and-after examples. Furthermore, it introduces software operations for immediate implementation in tools like Microsoft PowerPoint and Word.
This book originated from the website “Effective Design | Universal Design for Research Presentations,” launched by the authors during their doctoral studies. While the website began as a practical guide for researchers and students creating presentation materials, this book further develops its content and structures it for application across a wide range of non-research contexts, including education, business, and administration.
This book is a reliable textbook that will prove useful in every “communication scenario” anyone faces daily—presentation slides, reports, posters, proposals, and more. You won't regret reading it!!