Disclaimer: machine translated by DeepL which may contain errors.

How to Share Your Science How to Share Your Science

6th Edition Rohan Mehra Project Senior Specialist Division for Strategic Public Relations, The University of Tokyo

Sharing Science -
Attracting Audiences Through Art

In this science communication (scicom) series, members of the Division for Strategic Public Relations suggest ways UTokyo researchers can share their Today we're going to explore how art and performance can bring your research to new audiences in fun and exciting ways. Today we're going to explore how art and performance can bring your research to new audiences in fun and exciting ways.

Let's have a quick recap about what science communication skills we've looked at so far. All of these are ways to bring your research to different audiences, and all have something in common: They allow you to communicate with the public through public speaking, social media, and communication through audiovisual means and museums. All of these are ways to bring your research to different audiences, and all have something in common: They allow you to literally interpret ideas about your research, in order to put those ideas into the minds of others. Art is different .

What is art?

Art can be frustrating for those who have not engaged with it much, as it refuses the kind of concrete definition we academics love to assign things. For the sake of ease, I will consider art to be the process of expressing feelings about a topic by interpreting it. For the sake of ease, I will consider art to be the process of expressing feelings about a topic by interpreting it using different mediums and styles.

Everybody engages with art to some degree, whether they realize it or not - it's innately human. Different people tend to find some kinds of art more appealing than others, and this applies to art of all kinds. Different people tend to find some kinds of art more appealing than others, and this applies to both audiences and creators as well.

Why art?

You must study what you study for a reason. Why do you love it? What about it fascinates you? Without a doubt, there will be emotions you attach to different aspects of your research or field. You might wish to make others feel as you do about these topics that are so close to your hearts.

With art you can also reach out to people who might not otherwise be motivated to learn about your particular field. With art you can also reach out to people who might not otherwise be motivated to learn about your particular field. Having worked in a wide range of communications industries, I can tell you that the ability of the arts to reach audiences is far, far greater than that of the sciences. The increasing desire worldwide for science communication demonstrates this.

OK, I'm sold, how do we do it?

The process of creating art from your research is as simple or as complicated as you want it to be. If you like making detailed plans and re-drafting ideas repeatedly until you reach a If you have a wild side and just want to get an idea from your mind to the material world quickly and chaotically, there'll be a new idea for the material world. What's key about any kind of creativity is really believing the feeling you want to communicate But that all sounds rather vague, so let's go through a few ideas and But all that sounds rather vague, so let's go through a few ideas and examples so you can see what I mean.

Ideas and examples

Maybe you research some phenomena universally considered a problem, like climate change. You are scared about the world that future generations may face. Literal depictions of this future are common and easily ignored, but if you were to paint this feeling metaphorically or even abstractly, what might it look like? Maybe people, objects or abstract forms represent different ideas within your specific area of research. Don't worry if the audience misses the connection between their feelings and the subject matter; it's common practice to accompany any piece of art with labels to provide context.

Perhaps your research involves something more neutral in the way people see it, like technology. For example, the way signals move around a microchip is a little like people moving around a city. Can you think of a way to highlight that symmetry in a way that might amuse people? Perhaps a combination of animation and film showing these parallels, with lighthearted music and comic timing?

Khakimullin Aleksandr / Shutterstock.com

If your research has a human dimension, then your style options increase. There are a large number of small theaters in Tokyo, so this goal is more realistic than it might sound. Of course, script writing is an entire course in itself, but my aim is to plant ideas in your heads to prompt you to explore further. further.

And here are some interesting projects: Julia Buntaine Hoel is a writer and producer.
- Julia Buntaine Hoel is an artist and neuroscientist who felt some equipment and data resembled sea creatures. h ttps:// bit.ly/3q6pKvD
- Sophia Tintori creates animations that use a mixture of visual media to communicate research topics. She mixes literal and metaphorical imagery. https ://bit.ly/3jyQJxa
- Elie Tanabe is a live illustrator who focuses on environmental and other related issues. https://bit. ly/3a7NoSW
- Beata Edyta Mierzwa is a molecular biologist with a passion for fashion. She designs items of clothing and explains how her research influences these h ttps:// bit.ly/3rySfCc
- Angela Johnson is an artist who teamed up with genetic researchers to make a largescale installation that is both attractive and interactive. https:// bit.ly/2MUBmmR

And check out these other great ideas, too.
- Dance Your Ph.D. - https://bit.ly/2Z4tnGy
- Science haiku - https://bit.ly/3p6cdTp
- Stand-up science comedy - https://bit.ly/3cUpIDf

Final thoughts

Collaborations with artists can also be a good way to get the process started. When I've worked in museums, sometimes I'd hire an artist to spend time with a researcher whose research I was exhibiting. When I've worked in museums, sometimes I'd hire an artist to spend time with a researcher whose research I was exhibiting. The artist would learn about, and gain insights into, the research, finding ways to express the thoughts and feelings they and the researcher held in common.

There are a vast number of research areas and artistic styles, so it's impossible to give a broad enough range of examples that will encompass what But I hope these give you some idea about how to start turning your research into art.

Published in Faculty of Science News, March 2021

Communicating Science in English